Celebrating the Wonderful Women in my Business Life
In the spirit of International Women’s Day 2025, I’m giving a huge shout-out to all the trailblazing women entrepreneurs forging a path in the business world. And I’d particularly like to celebrate the incredible women business owners I’m lucky enough to work with every day.
As an online business manager, I encourage outsourcing in business because that’s how your business can grow. (It won’t grow if you’re too busy doing all the tasks yourself!)
And for me, collaborating with these five women is how I outsource my everyday tasks and free up my time to focus on other areas of growing my business. By choosing to engage these female-led small businesses, I know I’m not only helping achieve my own business goals, but I’m also supporting a family, a livelihood and a dream.
I’m beyond excited to introduce you to this group of brilliant boss women as they tell you who they are in their own words. Whether through their innovative ideas, unique skills, unwavering support, or how they just *get me*, these women make my life easier and my business better in countless ways.
And I can’t wait for you to meet them.
Happy International Women’s Day!
Alice Cheng
Career Coach & Trainer
Raise Your awareness – Masterclass
Thanks for stopping by my profile. I’m Alice Cheng, an ex-corporate Finance Executive, Career Coach, and Trainer with over 24 years of experience helping professionals gain clarity, build confidence, and position themselves for success.
I know what it takes to stand out in today’s competitive job market—not just technical skills but the ability to communicate, influence, and lead. That’s why I focus on career coaching, job search strategy, and soft skills development to help my clients navigate career transitions, promotions, and leadership roles. I work with professionals across all industries and professions.
I met Steph through a networking community, and since then, she has supported my business in identifying any inefficiencies and process improvements and referred me to her network. This support has been invaluable, and I appreciate Steph’s supportive nature and generosity. People do business with genuine, authentic people who solve problems. Steph is the go-to person I recommend to others because of her fantastic character and expertise.
Mel Vinen
Mel Vinen VA
CEO
I’m Mel Vinen, a VA who specialises in email marketing. Small business owners are often bogged down and overwhelmed; my mission is to untangle the complexities of email marketing systems. I create seamless automations, untangle email lists and manage regular email marketing efforts allowing business owners like Steph to refocus on what truly matters – making a meaningful impact in their clients’ lives.
I have been working with Steph on her email marketing for a couple of years now and I love her commitment to inspiring and empowering other business owners. It is a joy to collaborate with her on all her email marketing needs.
Melinda Mifsud
Plinkit
Web Designer
Hi, I’m Melinda Mifsud, a freelance web designer, tech wiz and post-grad degree qualified marketer with 20+ years of business experience. I’m based on the Sunshine Coast in Queensland, and I help business owners needing guidance to launch a website and those who have outgrown their websites to implement a new direction online.
I have been working with Steph from Virtual Associate Services over the past few years to implement her new branding and add structure and templates to her website to make it easy for her to update things like media and blogs. Together we have worked on improving website conversion, streamlined the user experience of her website, and made it easier for clients to see her body of work by showcasing her portfolio from case studies and links to her portfolio of podcasts, media and awards. By working together, her website is always current and is growing alongside her business.
Ruchi Motial-Suri
Success Culture
Founder & Principal Consultant
I have over 30 years’ corporate leadership experience with blue chip organisations in Asia, Australia & UK, specialising in turning around under-performing teams.
I’m passionate about using this experience to help Small & Medium Business Enterprises set up teams for success by focusing on the people and their needs. My training programs are structured to improve your return on investment by focusing on motivation and mindset to increase productivity – no expensive organisational changes required! I’m also a certified NLP master practitioner and international speaker. Ruchi has a Masters in Computers and a Bachelor’s in Physics.
I’m on the board of West Ryde Chamber with Steph and we work together to give back to the community.
Hayley Robertson
My Client Strategy
Marketing Strategist & Business Coach
I’m Hayley Robertson, an MBA-qualified marketing coach and business mentor at My Client Strategy. My mission is to empower service-based businesswomen with the clarity and confidence they need to break through the barriers that are holding them back, so they can choose the clients they want to work with, charge what they’re worth, and get the freedom and flexibility to spend more time doing what they really enjoy.
As a member of my online community, the My Client Strategy Academy, Steph has access to more than 30 online marketing masterclasses she can access at any time to help her with marketing her business. Steph regularly attends my members-only group coaching sessions where she can ask questions and get feedback. This saves Steph time and helps her move forward in her business sooner, knowing she’s on the right track.
Who are you celebrating this International Women’s Day with?
I’m passionate about supporting women in business and helping owners build their enterprise around their families. And I like to think I practice what I preach. Which is why I choose to outsource much of my business support needs to female-led small businesses.
I love being part of a community of female business owners, cheering each other to succeed. And what better way to remind ourselves how we can help support other women in business than in the month of International Women’s Day.
I’m delighted you got to meet these five fabulous women who play an integral role in my business success. If you’re looking for any of the services they offer, I’d love you to reach out to them. I can wholeheartedly recommend Michelle, Liv, Melinda, Joh and Hayley to you!
And if you want to know how I can be part of your female-led cheer squad, providing professional OBM services to help you and your business shine, please book a FREE discovery call with me.
P.S. I’d love to know who you’re celebrating this International Women’s Day. Tag me on the socials and let me know!
