Repurposing existing podcast content is a great way of making the most out of a good piece of content. You can turn an already published podcast into different formats and engage with a broader audience across different platforms as well as continue to drive traffic to your website.
Let’s say you have a podcast interview on a popular topic (e.g. Niching) which you wish to convert into several social media posts or infographics.
Rather than spending time developing new content, by using relevant bits of information from the podcast you can repurpose it into the new social media and infographic posts.
Any content that you have published on your website or on social media can be recycled into a new piece of content.
What are the benefits of repurposing content?
There are multiple benefits to repurposing your podcast content which include:
- Save yourself time – You can avoid reinventing the wheel and save yourself time by utilising already created content, Including repurposing content into your marketing content strategy which is essential for time-poor business owners.
- Increase search engine ranking – Search engines such as Google prefer websites that they can trust and if they view high-quality content from your website, they will view you as a credible source of information and give your content a higher ranking.
- Build your online presence – the more high-quality content you publish online, the more it will help with your online presence and in increasing your brand’s awareness.
- Extend the life of your current content – if you have good content but feel it’s not been seen or was less successful than other podcasts, you can extend the life of your content by sharing it in different formats and to different audiences.
- Expand your audience – if you have only shared the content in podcasts, you might think of repurposing your content into a different format. For example, by repurposing the content into social media posts, you get fresh eyes on your content as well as broaden your audience.
Repurposed content VS Evergreen content
You may have come across the term ‘evergreen content’ and wondered how that is different to ‘repurposed content’.
Evergreen content refers to content that remains relevant and never goes out of date. It could be a blog post that provides long-term value to its readers and continues to drive traffic to your website long after it’s first published.
This type of content can assist with search engine ranking, help connect you with your audience on social media or may position your business as an industry leader on a particular subject matter.
An example of evergreen content could be a step-by-step process or a how-to video where you have conducted a task that never becomes out-of-date.
Whereas ‘repurposed content’ is recycling content that you have published once before, but displayed in a different format.
Let’s take a blog post for instance, in the post you might have several salient points that you wish to make into various ‘business tips’ and share to your social media platforms.
Of course, if you can convert repurposed content into evergreen content that will help too!
How to repurpose your podcasts
Coming up with new content can be challenging at the best of times, not to mention time-consuming. By utilising already created content from your podcasts you can attract more customers and build your audience.
Below is a list of different formats that you can create from your podcast content –
- Social Media posts
- Blog posts
- Q&A style posts
- Polls
- FAQs
- Infographics
- Images
- YouTube videos or ‘how-to’ videos
- PowerPoint presentations
- eBook
- Business tips
Incorporating repurposing content into your marketing content strategy and podcast process will help you deliver consistent content across all digital platforms.
