“Thanks to Steph’s support to implement a repeatable, consistent marketing plan, I’ve been able to raise my profile, refine my focus (both in terms of my audience and my offering) and grow my customer base.”
When Angela first came to me she was feeling out of control with rapid growth and was overwhelmed with her client work. She felt like she didn’t have the time or systems to build her business visibility and create exposure.
She was too busy working IN her business and unsure of where to spend her time working ON her business.
After opening her copywriting business in March 2019, Angela hit the ground running, attracting local, national and even international customers.
But as her business rapidly grew, Angela found herself struggling to keep up as a solo business operator.
She knew she needed help to refine her client focus, improve her business visibility and keep her on task and accountable.
Steph and Angela clicked right away and knew they’d work well together. While Angela’s business was growing, she was struggling to put herself out there and build her client base in a focused and purposeful way. She needed help to systemise her marketing and increase her business visibility so she could attract more of her ideal clients.
Together we worked on:
- A repeatable marketing plan with easy-to-achieve tasks.
- How to dedicate time to her content marketing
- Brainstorming and forward planning with quarterly goals.
- Setting up Asana projects and Slack messaging to keep on track.
- Discussing and implementing profile-raising opportunities.
- Half-yearly planning sessions and reviews to keep the business moving forward.
“Working with Steph has helped me develop solid habits around my marketing. We now have a repeatable monthly program and activities. She has helped transform tasks that I once found time-consuming into regular habits.”
Instead of agonising over what to write in her content marketing, she now follows her customised plan and has published a blog without fail every month for the past 12 months.
She’s also become more visible online and shows up regularly on her social media channels.
With her ongoing marketing and improved visibility online (in a world of copywriters who never seem to get around to writing their own content), Angela has developed a significant competitive advantage.
What we helped Angela achieve for her business:
- Consistent marketing to attract more of Angela’s ideal clients.
- Online profile raising to build visibility for her business.
- Repeatable systems to make content marketing easy.
- Keeping on track with business management and client tasks.
- Future planning with adaptable systems and processes.
- Increasing her email subscriptions by more than 200%.
- Growing her Instagram followers by more than 25%.
“Without Steph, I would have been struggling to just deliver client work. But with Steph, I delivered client work and focused on raising my profile and implementing a solid marketing plan.”
We loved watching her confidence grow as a podcast guest, presenter and article writer for several magazines.
And we were delighted to see Angela win the Bronze award for Best Regional/Rural Business at the 2022 Roar Awards. She says this award was an ‘unexpected but welcome surprise’ – but after seeing Angela embrace accountability and dedicate herself to working on her business, we’re not at all surprised by her success!
Check out what Angela had to say about our time together: