Meet Our People

Steph Gobraeil smiling

Stephanie Gobraiel

Like a lot of female-led businesses, I started S38 Business Management (Formerly VAS) because I loved my work, but not the hours away from home.

Over 15+ years in the corporate world, I’d worked alongside leaders in a range of industries – accounting, education, finance and retail. And I was a *darn* good Executive Assistant. I loved helping Directors and business owners to succeed – and I loved the rush of being the secret agent getting things done behind the scenes.

When I started a family, I knew it was time. I started Virtual Associate Services to help business owners who make a difference to others.

And I absolutely love it!


S38 Business Management Founder and OBM


Melinda Mifsud

Website Designer & Marketer

Melinda Mifsud is a freelance web designer, tech wiz and post grad degree qualified marketer, with 20+ years of business experience. She is based on the Sunshine Coast in Queensland.

A self proclaimed techwiz, Melinda has experience with on all the major website platforms, social media platforms and email marketing platforms.  Partner with Melinda to build a website from scratch, tweak a website or fix a website issue.

Mel Vinen smiling

Melanie Vinen

Email list detangler and automation setter

Mel is the email list detangler and automation setter helping you get the most from your email marketing efforts. She works behind the scenes to allow other business owners to be free to grow their business, get back to their lives and just live!

Mel can help you set up your email marketing, create your templates, welcome sequences, automations, link it all up and get your list growing. She can also step in and help sort it out when your email marketing gets bigger and you need some more structure or a change in platform.

Joh Kohler

Website Copywriter & Content Strategist

Turn your website into a 24/7 marketing machine with website words that speak to the heart of your ideal customer (and to the heart of the search engine algorithms).

When it comes to websites, you’ve only got a few seconds to grab your customer’s attention. That’s why your website words are crucial. As a specialist website copywriter, my words are strategically designed to show your audience why they should do business with you. With Compelling Copy, your website works.

Mel Vinen smiling

Michelle Marks

Brand & Graphic Designer

Michelle is your strategic-thinking creative here to help you elevate your visual branding so you can position yourself as a high-end service with dream clients who are happy to invest in you.

With more than 15 years experience helping micro, small, and medium businesses to look their best, Michelle helps you look authentic, professional and 100% unique.

Go from struggling small business founder to in-control CEO of the business of your dreams.

Book your no-obligation 30-minute call today.

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